What makes a good logo?
I’ve seen plenty of people stating a small business needs to literally illustrate what they do in the logo, eg, a plumber’s logo should have a wrench.
I had a little fun with that idea. A lot of people understood the joke, and a lot more didn’t. Then I made fun of some “good” logos:
@brandsauce.co Replying to @Lux these are all great brand logos! #marketing #brand #logodesign ♬ original sound - joe builds brands | brandsauce
And finally illustrated what I actually meant, using breweries as an example:
@brandsauce.co Replying to @Antonio Neto small brands should make logos like big brands - by not being category cliches #marketing #branding #logo #brandstrategy #greenscreen ♬ original sound - joe builds brands | brandsauce